Branding and Launch Materials for a Health Insurance Cooperative
Print, Digital, Apparel, Event Graphics for a Non-Partisan Community Organization
The team at Hanson Dodge Creative branded Common Ground Healthcare Cooperative, a non-profit, member-governed health insurance coop serving eastern Wisconsin.
CGHC was founded by Southeastern Wisconsin Common Ground, a non-partisan group of over 40,000 members organizing people, power, and money to address community issues.
HDC was one of the founding member organizations of CG, providing naming, branding, graphic design and communications support.
Common Ground Healthcare Cooperative
Logo, Identity and Brand Guidelines / Website and HTML Email / Print Collateral
My role for CGHC included brand strategy, art direction/concepting, design and production. Mood boards, identity, print collateral, brand guidelines, initial website and HTML email formats.
For CG, I performed Art direction, Design and Production on a large variety of print and digital projects, including the Addy Award-winning 2022 Annual Report, the original website (commongroundwi.org), HTML email formats, digital ads, newsletter, posters, brochures, postcards, identity materials and apparel.
