Employment Branding Campaign — Print Ads, Out of Home, Digital Display & Social Ads, OTT Video

M3 Insurance, a dynamic and growing company based in Madison, WI, engaged SRH to create an employment branding campaign to attract a broader and more diverse range of new talent to join their stellar team.

We created a successful campaign featuring a :30s and :15s video, employee photography, print ads, display and social ads, and billboards.

I creative directed the team in developing several campaign concepts (key visuals and use examples), directed the photoshoot and video shoot of current M3 employees, created style frames and video examples for 3 potential video approaches, and directed the designers to layout the final deliverables.