Retail Shopper Marketing — Print Point of Sale, Websites, Display + Social + E-Commerce Ads

Constellation Brands Beer Division relied on our large team at Upshot Agency to create POS materials, e-commerce digital assets and websites for the premier Mexican beer brands distributed in the US: Corona, Modelo, Victoria, Pacifico, and others.

We also promoted some of Constellation’s wine brands: Robert Mondavi Private Selection, Kim Crawford, and Ruffino.

I was a senior designer and art director on each project shown, unless otherwise noted. That often included concepting main visuals and blowing them out to dozens of printed point of sale pieces plus websites, digital display ads, e-commerce and social graphics; retouching direction; directing motion graphics designers, video editors, web developers, photographers. I also helped concept “unique elements” and displays—corrugated, semi-permanent or permanent.

Thanks to my background in print production and management, the CBBD team relied on me to deliver the most production-friendly design files to our production department, and to mentor and train other art directors, designers and creative directors in file building processes and standards.